Website + software

Helping nurses become their own boss

Client: FirstMatrix Health
Year: 2020
Role: Website + software UI/UX
Built on: Salesforce
Field: Healthcare

AlyxCares, from FirstMatrix Health, is a platform for nurse entrepreneurs. It helps nurses start their own healthcare business, whether that’s a side hustle or a jump to full time, and then run it. I designed the marketing website and the UI for the software behind it, a HIPAA compliant system built on Salesforce.

Brandon GrotesqueAa Bb Cc 123

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The problem

Lots of nurses want to start their own practice, but the business side is a wall. Forming a company, billing, insurance, finding patients, keeping records secure. Each one is its own world, and nurses are trained to take care of people, not to file for an EIN.

AlyxCares puts the whole journey in one place, with a community of mentors and other nurses who’ve done it. My job was to make that feel doable, not overwhelming.

Take the tour

The software follows the same path a nurse does. Click through the sections, just like the real nav.

Create a Company checklist with tasks, tutorials, time and cost estimates and status

A telehealth video visit open next to the patient's record, medications and lab results

Visit coding form with diagnosis and procedure codes

Secure message to a patient with the visit summary and care plan attached

Manage a Business summary with tasks due, financial metrics and cash flow

Financial reporting with patients per month and a cash flow chart

Marketing 101 community group with posts and members

Designing for a nurse, not an accountant

A checklist, not a manualStarting a company is broken into small tasks, like registering a domain or forming an LLC. Each one has a video, a step by step guide, how long it takes and what it costs, so you always know what’s next.
The patient stays in viewDuring a video visit the patient’s record, meds, labs and notes stay right there on the same screen. Coding the visit and sending the care plan happen without leaving the patient.
Money you can read at a glanceInstead of spreadsheets, the business side opens on what’s due and how this month compares to last. The charts show the practice growing, which is the whole point.
Never aloneGroups like Marketing 101 let nurses swap what’s working, and help is always one click away in the corner.

The website

The marketing site had one job: get a nurse to believe she could do this. It opens by talking to her directly, walks through the platform as steps, answers the scary questions in an FAQ, and makes it easy to start or just ask.

There’s a lot more to this one, including full user flows. Email me and I’m happy to walk you through it.

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