Website design

A website for artists and scientists working on climate

Client: Broto
Year: 2018
Role: Art direction, website design
Built by: A separate dev team
Started from: The client’s logo and brand guide

Broto is a global conference and community of artists and scientists who team up on climate solutions. Their first conference was in Provincetown in May 2018. I was the art director at a small marketing company at the time, and I designed Broto’s website from the logo and brand guide the client gave us. I designed it, and the build was handled by someone else.

The homepage

The homepage opens with their line, “Collaboration. Community. Conference.”, in the Broto orange over a black and white photo of the Provincetown waterfront. Right under it, a solid orange band carries the three ideas the whole thing is built on: new urgency, new ideas and new boundaries.

The Broto homepage with an orange headline over a black and white photo of old pier pilings, an orange band, three story cards and a list of actions — The full homepage.

Further down, the page turns into a simple list of things to do: register, see, buy, read, follow and submit, each with a short line under it. The name has a story too. Broto means sprout in Portuguese, a nod to Provincetown’s long Portuguese history.

Inside pages

The orange and the black and white photography carry through the rest of the site, from the About page to the membership checkout.

The Broto About page and the annual membership checkout page on two laptops — The About page and membership checkout.

On a phone

The Broto site on three phones, showing the homepage, the action list and the About text — The homepage, the action list and the About page on mobile.

Next project Savant Security