A lookbook that feels like the rooms in it

Client: Stonewood Products
Year: 2026
Role: Layout, typography, production
Format: 32 page print book, 8.5 x 11
Tools: InDesign, Photoshop

Stonewood Products sells the stuff a house is made of: hardwood and wide plank floors, wallboarding, beams, stone and mantels. The Indoor Lookbook puts all of it in one book that a homeowner, builder or designer can flip through at the showroom or take home. I designed it from the cover to the back page.

The Indoor Lookbook cover, back cover and the open contents spread on a dark green surface

MarcellusBig display words

MinervaModernHeadings

LatoEverything else

Dark Green
Light Tan
Orange

Flip through it

Every spread, in order. Use the arrows, your keyboard, or tap a page below.

Cover

Calm, not catalog

Most product catalogs shout. Price tags, starbursts, every SKU crammed onto a page. These are expensive, beautiful materials, so I wanted the book to feel more like a home magazine. Big room photos, lots of warm tan space, and type that gets out of the way. The swatches sit on soft cards with a little shadow so they read like real samples laid on a table.

The Hardwoods spread with species notes, swatch cards and a white oak kitchen

The Sawyer Mason Flooring spread with twelve wide plank swatches

From the ground up

One spread follows a single room from the floor to the ceiling. Small dots and lines point out every Stonewood product in the photo: the Amalfi flooring, the fieldstone, the custom mantel and countertop, the shiplap. It’s the page that shows how everything works together, which is really the whole point of the book.

The Cured Collection and Reclaimed Wood spread — The Cured Collection and Reclaimed Wood, light and dark in one spread.

The Beams spread with a vaulted ceiling and a beam render — Beams, reclaimed, boxed and new.

The Fireplaces spread with stone veneer swatches and mantel renders — Fireplaces. I turned flat mantel photos into angled 3D blocks.

The Indoor Cedar Sauna spread — The sauna. I extended the photo in Photoshop so the room could breathe.

Small things that add up

Page numbers that adaptNumbers switch between dark and light depending on what’s behind them, so they never disappear into a photo.
No hyphensHyphenation is off everywhere. Words don’t break across lines, which keeps it feeling clean and intentional.
Matching swatch cardsEvery product family uses the same card style as Sawyer Mason’s, so the whole book feels like one set.
A back cover that keeps going“Made from materials with a story. Ready for yours.” with a QR code that takes you to the full collection online.

The front and back covers of the Indoor Lookbook stacked on a tan surface

The lookbook is still in progress, and I proofed it as a printed 11×17 saddle stitch booklet along the way. Photography was chosen by the Stonewood team.

Next project GE Lighting Cync Thermostat